1.1 Overview of the Assignment
The project provides a detailed discussion regarding the techniques used to improve the self-esteem of adolescent people in the UK suffering from eating disorders. Application of various tools and frameworks like fishbone, stakeholder matrix and Gantt chart has been used in the assignment for carrying a critical evaluation regarding the issue of eating disorders faced by the adolescent population in the UK.
1.2 Discussion on the problem identified in the Assignment
Eating disorders have been a raging issue faced by most of the developed countries across the globe. In developed countries like the UK, the problem related to eating disorders has been quite prominent in adolescent people. The UK has reported around 5400 cases of children aged between 10 to 19 suffering from eating disorders in 2021-22 (Statista, 2023). Therefore, it has been stated that eating disorders have become a critical issue for the UK and it needs to be controlled eminently.
Figure 1: Classification of the population of the UK suffering from eating disorders in the UK by age
(Source: Statista, 2023)
1.3 Comparison of the severity of the problem in the UK and other countries
However, apart from the UK, eating disorders have also been witnessed in countries like the USA. Cases related to eating disorders have been recorded by over 50000 in the US from 2018 to 2022 (Hopkins, 2023). The primary reason behind the growing cases of eating disorders in the USA has been the overuse of technologies by children for entertainment purposes. Hence, it has been stated that eating disorders have adversely influenced the health of adolescent people in both the UK and the USA.
2. Initiation of the Project
2.1 Identification of the decision-making framework and feasibility tool used in the assignment
| Factors Supporting | Factors Restraining | Proposed Action |
| Access to Support Groups | Negative body image support | Executing several social media content advancing body significance and self-acknowledgement. |
| Community Engagement | Cyberbullying | Work with safe web-based spaces with mediators prepared to take care of cyberbullying attacks. |
| Educational Resources | Unrealistic Beauty Standards | Collaboration with several influencers and specialists to give informative importance to developing positive body image and confidence (Wang, 2023). |
| Peer Support Networks | Cultural comparison | Developing peer-encouraging groups of people underscoring shared encounters and cultivating a feeling of belonging. |
| Awareness Programs | Triggering Content | Foster rules for mindful content creation as well as give assets to distinguishing and managing motivations (Ryan, Donald and Bradshaw, 2021). |
Table 1: FORCE FIELD ANALYSIS
The above table includes information about several kinds of activities in order to establish a steady online environment, engaging adolescents with dietary issues to explore online entertainment emphatically along with improving the overall confidence and trust based in the UK. In the context of improving self-esteem in adolescents with eating disorders through social media in London, access to support groups, community engagement, educational resources, peer support networks, and awareness programs are considered very useful for promoting resilience and several recovery options along with developing a positive atmosphere.
2.2 Application of Fishbone Analysis to identify the limitations in their project
Figure 2: Fishbone Analysis
(Source: Self-developed)
The application of the Fishbone Analysis addresses the possible causes of sorting problems by analysing the goals to improve the eating disorder among adolescents addressed through social media (Shinde, Ahirrao, and Prasad, 2018). The rise of social media usage acts as an integral part of our lives, as sharing information and creating connections with others that affect both physical and mental health. As stated by Blanchard et al. (2023), eating disorders are the major challenges faced by adolescents nowadays, due to the effect of the microbial factors, and intake of the supplement lowers the body image. The main causes of the low esteem among adults regarding eating disorders are due to excessive use of social media platforms and the negative publicity of the content that massively affects the mental health of the people. Underlying this issue sometimes leads to anxiety, and trauma due to ineffective body satisfaction. Self-esteem encounters change among adolescents, as supplement packages are a more important treatment for eating disorders (Biney et al., 2021). The challenges related to the pro-eating disorder hamper the mental health of adolescents which leads to unhealthy practices. Thus, it’s stated that supportive community aspects and body diversity can be improved through an effective eating process and focus on the Curate Feeds that helps to develop a positive network.
2.3 Objectives of the Project
| Specific | Measurable | Attainable | Relevant | Time-bound |
| To carry out the positive impact of social media to improve the self-esteem score among adults in UK with an eating disorder | It can be addressed through the tracking process of the self-esteem score of an individual by seeking validation based on comments | This goal can be achieved through gathering decisions regarding social media consumption and increasing 20% of the self-esteem in 3 weeks | Too enhance self-esteem by directly improving the eating disorder among adults and proper diagnosis through positive content creation | 6 months |
Table 2 : SMART Objective
The above table addresses the rise of the self-esteem score regarding eating disorders that have been added through a 6-month intervention program. The uses of social media particularly engage adolescents with content that is ideal based on their bodies and comparing themselves with others which sometimes lowers the overall satisfaction level.
2.4 Identification of stakeholders of the Project
The internal stakeholders include Parents and Guardians, Healthcare Professionals, Social Media influencers, Mental Health Organizations, and external stakeholders including Government Agencies involved in this project. The impact of the stakeholder helps to carry out the cautious approach by serving healthy tips for improving body image and serving innovative content to improve disorder. Strong appreciation regarding body image and “ social media literacy” are the major ill effects that have been occurring due to the consumption of unhealthy foods becoming higher due to effective online engagement. The challenges related to improving self-esteem among adolescents, as triggering the body image concern is due to the eating disorder that in term sometimes leads to mental health problems.
3. Project Planning and Feasibility
3.1 Desired activities in achieving project objectives
- Initiation
The initiation phase of the project involves the creation of an idea for the execution of the business plan. The business idea needs to be original and authentic to ensure the smooth execution of the project (Forsyth, 2022). Hence, the initiation phase of the project helps in measuring the creative thinking skill of the proprietor.
- Planning
The planning stage of the project is considered to be the most important phase of the business plan. Numerous activities like accumulation of raw materials, preparation of budget and assessment of the human resources of the enterprise are carried out in the planning stage of the project (Forsyth, 2022). Therefore, it has been stated that the planning stage is considered to be the most important phase of the business plan.
- Execution
The execution phase involves the implementation of the planned activities in real-time action which helps in the timely completion of the project. Therefore, the execution phase helps in measuring the exact time needed in the completion of the project.
- Monitoring Control
The fourth phase of the project involves the process of monitoring the progress of the business plan. Effective regulation on the execution of the project ensures the fact that the business plan is completed within the allotted time.
- Closure
The closure phase of the project carries out a concrete review of the project that aids in identifying the limitations of the project and the scope to improve the business plan. Hence, the final phase helps in ensuring the fact that the business plan is executed efficiently for the customers.
3.2 Gantt Chart for illustration of different major activities
Figure 3: Time plan
Figure 4: Gantt chart
The time plan is significant to develop a proper correlation between main activities and sub-activities of the project. Total of 100 days is required to properly conduct the research through different opinions associated with interview experts to improve self-esteem in adolescents with eating disorders by using social media. Further, an execution plan for the launch of a social media campaign is also helpful to be aware about the diverse perspective of adolescents with an accomplishment of 63 days. Overall, for analysis of monitoring campaign also be attributed total of 165 day to interpret about key negotiable plan about the project in effectively.
3.3 Potential risk and risk reduction strategies
| Risk Description | Impact (1-5) | Likelihood (1-5) | Severity (Impact x Likelihood) | Mitigation Strategy |
| Negative social media feedback | 2 | 5 | 20 | Monitor comments, respond promptly, address concerns openly with community (Dwivedi et al., 2021). |
| Technical issues with social media platforms | 3 | 3 | 9 | Regular platform updates, backup content plans (Alexander, 2014). |
| Lack of audience engagement | 4 | 4 | 16 | Targeted content, engagement tactics, analyse audience data |
| Legal compliance issues | 5 | 2 | 10 | Consult legal experts, adhere to regulations (Yip, Han and Sng, 2016). |
| Funding constraints | 4 | 5 | 20 | Seek additional funding sources, budget contingency plans |
Table 3: Risk register
The risk register table generally refers to potential risks, including negative social media, technical issues with platforms, audience engagement challenges, regulatory compliance issues and financial constraints. These risks vary in their impact, likelihood and severity and affect project outcomes. Further, risk mitigation strategies are detailed to effectively address each risk, emphasising proactive measures such as monitoring, updating, data analysis, consulting with experts and seeking alternative funding sources to minimise their impact on the success of the project.
3.4 Stakeholder prioritisation and communication plan
3.4.1 Stakeholders matrix
| Stakeholder name | Impact | Influence | Importance of the stakeholders | Contribution of the stakeholders | Communication process |
| Adolescents (Internal) | High | High | High | In treatments provide feedback and offer experiences. | Communication by using treatment sessions, online discussions, and care groups (Xu, Chen and Chen, 2020). |
| Parents and Guardians (Internal) | High | High | High | Financial help settles on decisions about treatment choices. | Communication with medical services experts, going to family treatment meetings along with obtaining online resources. |
| Healthcare Professionals (Internal) | High | High | High | Treating eating problems by providing direction and support. | Direct correspondence during meetings, workshops, and informative sessions (Bird et al., 2020). |
| Social Media Influencer (Internal) | Low | Low | High | Work with associations, conveying information, and access to help communities | Sharing of resources having live meetings, and illustrating with clients. |
| Mental Health Organizations (Internal) | Medium | Medium | High | Positive administration and advocating for mindfulness and financing. | Collaborating with stakeholders, conducting outreach undertakings, and several kinds of research findings. |
| Government Agencies (External) | Medium | Medium | Medium | Guidelines for designating financing and managing medical care administrations. | Different guidelines advocating for support, and participating in campaigning endeavours. |
Table 4: Stakeholder analysis
The above figure includes information about stakeholder analysis highlighting the huge effect, impact, significance, and commitment of the six stakeholders that are linked to the problem in the UK. It was observed that adolescent parents and guardians along with government bodies have very high importance in the context of the problem. These three stakeholders are useful in developing a proper social media context to reduce eating problems in adolescents.
3.4.2 Communication plan
| Stakeholder Name | Purpose of Communication | Frequency of Communication | Communication Channels | Responsible Person/Team |
| Adolescents | Provide support, education on self-esteem and eating disorders | Monthly | Face to face communication | Project Team |
| Parents and Guardians | Share updates on campaign progress, provide resources and support | Bi-weekly updates | Meetings, emails | Project Team |
| Healthcare Professionals | Seek feedback, share research findings and best practices | Quarterly meetings | Meetings, reports | Project Team |
| Social Media Influencer | Amplify campaign message, engage with target audience | Weekly interactions | Social media platforms | Social Media Manager |
| Mental Health Organizations | Collaborate on initiatives, share resources and knowledge | Monthly meetings | Meetings, email | Project Team |
| Government Agencies | Seek support, inform about project impact and outcomes | Monthly appointment | Meetings, official correspondence | Project Manager |
Table 5: Communication plan
The communication plan table shows the purpose, frequency, channels and persons responsible for communication with the various stakeholders of the project. Effective communication with adolescents, parents, health professionals, influencers, mental health organisations and government agencies is helpful for ensuring support, feedback, collaboration including influence among adolescents. Regular communication through meetings, emails, social media, and face-to-face sessions facilitates engagement, resource sharing, and alignment of efforts, which greatly contributes to project success and higher stakeholder satisfaction effectively.
4. Implementation and Monitoring of the Project
4.1 Overview of the Transitional Phase of the Project
The project carried out on the topic related to the improvements made in reducing eating disorder cases among adolescents of the United Kingdom through the use of social media platforms involves the application of proper planning. The preparation of the budget and accumulation of raw materials have been carried out effectively to ensure the timely completion of the project. Therefore, owing to the effective planning process associated with the project ensures smooth completion of the business plan
4.2 Discussion of the key aspects of monitoring and control related to assignment
4.2.1 Identification of the leadership style related to the project
Transformational leadership style has been used in the concerned project as it has aided in inculcating flexibility within the completion of the business plan. In the views of Rolfe (2019), the use of the transformational leadership style helps increase the flexibility of the business plan and allows the use of external data to ensure the smooth completion of the project. In the current project, with the inculcation of the transformational leadership style, data from eminent organisations like the NHS has been inculcated. For instance, the percentage of case related to adolescent eating disorders has enhanced by 12.5% between the period of 2017-2022 Therefore, with the help of the inculcation of data related to the issue of eating disorders, the transformational leadership style has aided in enhancing the viability of the project.
Figure 5: Transformational leadership style
(Source: Rolfe, 2019)
4.2.2 Rationale behind the use of Gantt Chart in the project
The application of the Gantt Chart is more beneficial to address the overall activities that help in managing better adjustment. “Social media programs” are more effective in improving the self-esteem score of individuals and accommodating certain changes leading to “self-esteem targeted treatments” (Noorwali et al., 2022). Task scheduling helps to meet specific project objectives by focusing on improving concrete milestones. The ongoing adoption of these activities helps to track the interaction of the participants through social media by carrying out the prolonged increases in the burden of the illness. The integration of the Gantt Chart helps to carry out the activities of the different phases that have been improved through continuous monitoring and audience response process. The application of the transformational leadership styles integrates with the changes by motivating adolescents to improve their eating disorders through social media.
4.2.3 Importance of communication and leadership associated with the project
Communicating with the stakeholders and incorporating the transformational leadership style is more effective in overcoming the improvement of self-esteem (Matzler, Bauer, and Mooradian, 2015). For instance, the major findings regarding the significant risk of improving future health conditions are more effective by serving them with regular exercises and stopping socialising that creates self-harm for people by trolling online by analysing their physical appearance (Hill, 2023). However, to promote body image among adolescents by maintaining a strong weight and carrying out the emotional difficulties of adults by analysing their Body Mass Index.
5. Project Evaluation
5.1 Project purpose
The initial objective of the project is to upgrade self-esteem among adolescents with eating disorders in London, UK using several types of processes based on social media. The overall project includes information to implement proper online content fostering strong online networks and providing instructive assets, the goal is to advance positive self-perception and resilience to improve the overall outcome of the project.
5.2 Rationale of communication and leadership style adopted through change
In the current competitive environment, changes related to enhancing self-esteem through social media, such as transformational leadership styles are more effective in exploring self-esteem as an ideal process (Jun and Lee, 2023). Although, the contribution of social media reporting with the better staffing process to improve the eating order, as serious treatments are more effective to overcome self-harm (Hill, 2023) Application of the transformational leadership style has been carried out in the project for adding flexibility regarding the completion of the business plan. Promoting the behaviour that sometimes leads to self-harm by recovering from that self-harm process and improving their mental health by overcoming self-esteem issues and empowering individuals to make positive changes. Thus, it has been stated that transparency, evaluation, and safety are more effective and empowering environments to undergo certain complexities.
5.3 Project Limitations
The overall undertaking of the project includes several limitations related to funding accessibility, innovative difficulties, and administrative consistency. It can also be said that achieving certain commitments on social media stages among the objectives includes several problems related to execution. It was also observed that social responsive qualities and moral contemplation also influence the task’s adequacy and reach.
6. Conclusion
The eating disorder has been a cause of concern for the people in the UK and has negatively influenced the health of adolescents in the country. Lockdowns during the COVID-19 pandemic have been a significant factor in the rise of eating disorders among children, as the lack of social interaction impacted their mental well-being. This healthcare assignment extensively discusses leadership styles and communication plans used in the project. Improving the self-esteem of adolescents suffering from eating disorders in the UK through social media requires proper planning, monitoring, and execution. Risk identification, mitigation measures, and stakeholder analysis have also been effectively covered.
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