EU-ROK Based Mobile App Design Project Overview

Introduction

Project planning is the procedure of defining the scope of a project. Identification of objectives is something which must not be ignored under project planning (Ballard and Tommelein, 2021). Risk management and stakeholder identification are some key components of it.  The implementation of it refers to the phase in which the execution process is performed. Resource management and quality control are some key components of the implementation of projects. The study is related to the project of designing a mobile phone application.  The aim of the EU is to enhance the visibility and profile of RoK (the Republic of Korea). The objectives of the project include enhancing the perception of the EU, developing an engagement strategy, consortium creation, UN SDGs integration, and geographical scope. Based on this, the study will discuss the project overview and stakeholder analysis and communications. Moreover, “Project Budget, Timeline, Quality Standards, and Control” and risk analysis will be mentioned in the later part of the study.

Project Overview

Rationale

The European Union is a major force in global politics, influencing trade, laws about the environment, and cultural diplomacy. Other misconceptions and ignorance could prevent prospects for collaboration and benefit both parties. This project attempts to reduce this gap by promoting positive perceptions of the EU, highlighting its operations, and encouraging compassion among South Korea and European member nations (Kevin, 2022). Cutting-edge communication strategies that appeal to various audiences will increase awareness and create the groundwork for a long-lasting collaboration. The creation of a mobile application is a crucial component of this communication strategy. By offering a conversational environment where users may investigate the history, management, and connections to global concerns, this app will play a crucial role in reaching younger people. Other than that, mobile applications will include interactive maps, quizzes, and educational content to entice users with visually appealing and up-to-date information on EU-related happenings and legislation 

Objectives

The European Union will design and implement targeted educational programs to inform various demographics in South Korea about its history, political structure, and global impact. Additionally, coalition development with at least three foreign partner organizations—such as cultural centres, charities, and educational establishments—will make joint projects and outreach campaigns possible (Kraghet al. 2021). A comprehensive engagement plan will involve youth organizations, colleges and universities, and community groups to create long-lasting relationships. To ensure that the initiative’s framework takes into consideration pertinent global challenges, at least three of the Sustainable Development Goals (SDGs) of the League of Nations Quality Education, Sustainability, and Social Equality—have been selected. The smartphone app will have functions that encourage cross-cultural interactions to strengthen ties and communication between foreigners and South Koreans. Another virtual cultural exchange, language learning modules, and shared storytelling, the app will bring the EU closer to the South Korean audience, fostering dialogue and compassion (Kraghet al. 2021).

Justifications

The prospect of deeper societal, diplomatic, and economic ties emphasizes the need for the EU to modify its views on South Korea. Using tactical partnerships and instructional initiatives, this project seeks to debunk misconceptions and promote public conversation on EU-related subjects. Furthermore, by showcasing the EU’s dedication to equitable growth and expanding its reach, the project’s connection with the UN’s goals for sustainable development enhances its relevance and impact. Gaining a positive perception of the Union will benefit both regions and enable collaboration on matters of shared interest while preserving South Korea’s clout on the global stage (Klimova et al. 2023).

Top UK Assignment Samples

Expected outcomes

The intended audience understands of European Union regulations and ideals will have significantly improved by the project’s conclusion, according to surveys. At least three official partnerships will be made, and strategies for the upcoming collaborative initiatives will be developed to ensure continued collaboration. An increase in the participation of local stakeholders in EU-related meetings and events will indicate an increasing level of interest in EU-related matters (Shamaileh and Sutcliffe, 2022). Results will be quantifiable if programs like awareness campaigns, volunteer initiatives, and educational seminars that are connected to the selected UN SDGs are carried out well. In addition to tracking user behaviour, the mobile application will provide real-time data on how perceptions of the EU shift over time.

Stakeholder analysis and communication

Project consortium

Objective: Enhancing the understanding of the EU in South Korea with the help of targeted communication as well as strategic partnerships.

Proposed Consortium Members:

KF (Korea Foundation):  The role of KF is to promote mutual understanding between the EU and South Korea about exchange programs. It can be helpful in the process of engaging important stakeholders (Oh and Choi, 2020).

European Union Delegation to South Korea: The role of it includes overseeing the alignment of the project with EU priorities (Keukeleire and Delreux, 2022). The impact can be mentioned in the context of enhancing the network. The aspect of ensuring credibility should not be ignored as well.

UNESCO Korea:  The role of it involves promoting SDGs with respect to global education (Jon and Yoo, 2021). It can be expected that it will be helpful in the process of maintaining sustainable development with respect to the chosen projects.

Apart from that, Non-Profit Organizations and Influencer Networks are proposed consortium members, but they are not as much important as the above-mentioned members.

Top Dissertation Topics UK

Identification and evaluation of the impact of key stakeholders

Based on the objective and other scenario of the project, it can be said that the European Commission, South Korean Government, Korean Youth, and Entrepreneurial Networks are the main stakeholders. Apart from that, Cultural Institutions and Media Partners should not be ignored in the identification of key stakeholders (Lee and Woo, 2020).

European Commission helps in ensuring alignment with EU policy (Cunningham et al. 2020). South Korean Government is an important entity to provide regulatory guidance. Entrepreneurial Networks will help in fostering innovation which is important for the design of mobile phone applications. Korean Youth can be mentioned in the context of shaping future perceptions. Media Partners may help in the communication process and traditional media partners are mainly focused in this case. Cultural institutions can play a very important role to promote mutual understanding through public diplomacy.

Communication strategies and channels

There are different kinds of Communication channels that can be anticipated. It includes TV and radio programs and newspaper articles, and these can be considered as traditional modes of communication channels. However, social media platforms like Instagram, Facebook, and YouTube can be considered as some of the most effective communication channels in recent times and these are laid under digital channels (Chan et al. 2020). Moreover, Cultural events, different kinds of educational workshops, and Conferences can be considered as other channels with respect to the chosen project.

Through TV and radio programs and newspaper articles, public awareness may be enhanced by educating people about the different policies of the EU. This strategy can be considered as a strategy of “Public Awareness Campaigns” (Smith, 2020).  Cultural events and different kinds of educational workshops are helpful in the context of engaging different kinds of people and youth dialogues can be used as a strategy. Different types of youth leadership forums can also be effective in this case. Through online media which are motioned in the above section, different kinds of information can be informed to audiences. If there are any kind of quarries with respect to audiences, these can be mitigated through the above-mentioned social media. It can be referred to as a digital strategy.  

Project Budget, Timeline, Quality Standards and Control

Set of project outcomes

1. Outcome: Positive perception of the EU under increasing awareness. This is the outcome which can be mentioned in the context of improving understanding of EU policies (Buonanno, and Nugent, 2020).

Measurement: Pre- and post-project surveys regarding public awareness can be used in the process. Furthermore, Social media engagement metrics can be followed as well (Barklamb et al. 2020). It can be expected that it will help in increasing positive public perception of the EU by at least 20 %.  Attendance level at EU-RoK events can be considered in this case as well.

2. Outcome: People-to-people engagement is another outcome which is helpful to strengthen the connection between South Korean citizens and the EU. It is possible through different ways, but cultural exchange will be the focus for this chosen project (Sanabria, 2020).

Measurement: For the measurement, the number of exchange programs would be considered. The importance of consideration of cultural events should not be ignored as well. In the process of measuring, the number of influencers who were students was considered because it was expected that they could play either a direct or indirect role in the process of designing mobile phone applications. However, the background of students is a important factor to be considered.

3. Outcome: Sustainable Partnerships are another one which can be mentioned with regards to establishing durable relationships between South Korean institutions as well as the EU (Gunduz, and Almuajebh, 2020). The relationship with NGOs must be considered in this case.

Measurement: The number of joint events which could execute the project in a proper way was considered. Along with this, several local organizations were considered in this case because their opinion about maintaining the relationship between the two countries was required to be considered. However, there must be formal partnerships with all these local organizations (Harold, 2021). The main target of the measurement was to check the establishment of 10 formal partnerships.

4. Outcome: Engagement through social media is the last one with respect to the project. 

Measurement: Use engagement process was focused on the concerned stakeholders (Ma et al. 2022). On a different note, it can be said that social media reach and content interaction was considered under the measurement process.

Designing the project schedule 

Phase	Duration	Main activities	Expected Milestones
Launching project	(1-4) Month	Forming consortiumBeginning media campaign	Established project office and Media Campaign
Researching work	(2-7) Month	Identifying key stakeholdersEstablishing digital platforms	Formalized Initial partnerships (Feilhauer and Hahn, 2021)
Launching people in the engagement process	(3-12) Month	Staring digital app Launching educational initiatives	Initiation of App development
Launching media campaigns	(4-16) Month	Running influencer campaignsLaunching mobile app	Launching a mobile app regarding the project (Kanivets et al. 2020)
Evaluating mid projects	(16-24) Month	Conducting mid-term project review	Adjusting to campaigns as per requirements
Expanding partnerships and events	(24-35) Month	Hosting conferences	Expanding partnerships related to the project (Duea et al. 2022)
Engaging public	(35-47) Month	Conducting final public perception survey	Executing major events in a successful way (Harold, 2021).
Evaluating the final report	(46-48) Month	Collecting the final feedback	Submitting the final report and checking strategies further

Risk Analysis

Identification

Mobile applications impact trade, environmental regulations, and the exchange of cultures with other nations.EU regulations and policies may not always coincide due to cultural differences between EU member states and Korea. Sometimes it might be difficult for people to comprehend one another due to linguistic or cultural differences. Another misunderstanding about the EU is related to a decline in support, or unintentional agitation. Engagement in educational and cultural initiatives may also shift. Other than that the educational materials and mobile app facilitate comprehension by providing language support in multiple languages (Government of Canada, 2022).

Explanation

Considering that the project depends on technology for communication and tools such as a mobile application, technical problems like app bugs, security flaws, or low user engagement could impede its progress. If there are issues or flaws with the app’s usability, the audience may soon lose interest. Security breaches might erode trust and harm the EU’s credibility (Weichbroth et al.2020). The app may not reach its target user base if there is little interaction. They must conduct thorough user testing before launch to address any issues and enhance the user experience. Install robust cybersecurity protections to protect user data. To keep current and relevant content, update the app often

Evaluation

People’s opinions may change because of problems with politics or sensitive topics about South Korea and European countries, possibly making them against the plan. Polarization often stems from divisive political talk or the portrayal of news negatively. This could reduce involvement, make people question EU goals, or cause disagreement with school programs and cultural exchanges. Different types of Korean people should be interested in the project for it to work out. The project might struggle to achieve its targets if key groups, like young people or locals, aren’t involved in the EU’s efforts. Not participating much in learning programs or cultural activities might not have lasting benefits, and the project may not create as much teamwork or notice as hoped (Tay et al. 2021).

Mitigation of strategies

Evaluate the project’s development and impact on public opinion using app feedback, polls, and media coverage. Evaluate the project’s development and its effects on public opinion regularly by reviewing media coverage and conducting surveys. Users would be able to report any problems with ‘Strengthen linkages with neighbourhood institutions such as galleries, nonprofits, and schools for first-hand knowledge. By working together, the significance and deference to the community are preserved, reducing the possibility of cultural misunderstandings or politically touchy situations (Chang et al. 2020).  Mobile applications will also monitor user activity to deliver current information on how opinions of the EU change over time. Other than that guarantee ongoing cooperation, plans for the next collaborative projects will be created, and at least three formal partnerships will be formed. An increase in local stakeholders’ involvement in EU-focused events and activities will be a sign of growing interest in issues of the EU. The effective execution of initiatives linked to the chosen UN SDGs, like awareness campaigns, volunteer projects, and educational seminars, will produce quantifiable results

Conclusion

Based on the overall analysis, it can be concluded that Stakeholders are very important parts of the project and therefore before taking any kind of decision, a proper discussion with proposed consortium members should be done.  The role of the South Korean Government should not be ignored in any way because any kind of obstruction from this stakeholder can delay in implementation of the project. Various kinds of communication strategies and channels can be followed but it would be better if digital strategies could be followed because under this it will be much easier to influence a lot of people. The importance of pre-and post-project surveys is understood from the above discussion. People-to-people engagement is one of the most desired outcomes of the project but for this number of exchange programs would be considered. There may be risks associated with culture and for mitigation of this risk, focus should be given to research work. 

Get Assignment Help for Top Subjects

Recommendations:

To improve efficiency of the project, this is suggested to give priority to stringent testing of user of the mobile applications to recognize and mitigate technological complications prior to launch (Hort et al.2021). Updates on regular basis must be executed to make content engaging and pertinent. In addition to that, empowering collaboration alongside regional cultural institutions and non-governmental organizations could promote community assistance and engagement. Moving further, using various channels of communication, involving conventional media and social media would expand outreach efforts. In the end, generating continuous feedback sessions and surveys would guarantee that perspectives of stakeholders are tracked and adapted approaches are well informed through actual time information. 

References

Al-Shamaileh, O. and Sutcliffe, A., (2023). Why people choose Apps: An evaluation of the ecology and user experience of mobile applications. International Journal of Human-Computer Studies, 170, p.102965.

Ballard, G., and Tommelein, I. (2021). 2020 Current process benchmark for the last planner (R) system of project planning and control.

Barklamb, A. M., Molenaar, A., Brennan, L., Evans, S., Choong, J., Herron, E., … and McCaffrey, T. A. (2020). Learning the language of social media: a comparison of engagement metrics and social media strategies used by food and nutrition-related social media accounts. Nutrients, 12(9), 2839.

Bloor, Kevin. “Regionalism and the European Union.” E-International Relations, (2022), www.e-ir.info/2022/05/21/regionalism-and-the-european-union/ (Accessed 21 September 2024).

Buonanno, L., and Nugent, N. (2020). Policies and policy processes of the European Union. Bloomsbury Publishing.

Chan, T. T. W., Lam, A. H. C., and Chiu, D. K. (2020). From Facebook to Instagram: Exploring user engagement in an academic library. The Journal of Academic Librarianship, 46(6), 102229.

Chang, K.C., Zaeem, R.N. and Barber, K.S., (2020), November. A framework for estimating privacy risk scores of mobile apps. In International Conference on Information Security (pp. 217-233). Cham: Springer International Publishing.

Cunningham, J. A., O’Reilly, P., Hooper, D., Nepelski, D., and Van Roy, V. (2020). The role of project coordinators in European Commission framework programme projects.

Duea, S. R., Zimmerman, E. B., Vaughn, L. M., Dias, S., and Harris, J. (2022). A guide to selecting participatory research methods based on project and partnership goals. Journal of Participatory Research Methods, 3(1).

Feilhauer, S., and Hahn, R. (2021). Formalization of firms’ evaluation processes in cross-sector partnerships for sustainability. Business and Society, 60(3), 684-726.

Global Affairs Canada. “Canada’s Indo-Pacific Strategy.” Government of Canada, (2022), www.international.gc.ca/transparency-transparence/indo-pacific-indo-pacifique/index.aspx?lang=eng (Accessed 21 September 2024).

Gunduz, M., and Almuajebh, M. (2020). Critical success factors for sustainable construction project management. Sustainability, 12(5), 1990.

Harold, K. (2021). Project management: case studies. John Wiley and Sons, Inc..

Hort, M., Kechagia, M., Sarro, F. and Harman, M., (2021). A survey of performance optimization for mobile applications. IEEE Transactions on Software Engineering, 48(8), pp.2879-2904.

Jon, J. E., and Yoo, S. S. (2021). Internationalization of higher education in Korea: policy trends toward the pursuit of the SDGs. International journal of comparative education and development, 23(2), 120-135.

Kanivets, O. V., Kanivets, I. М., Kononets, N. V., Gorda, T. М., and Shmeltser, E. O. (2020). Development of mobile applications of augmented reality for projects with projection drawings. In Augmented Reality in Education: Proceedings of the 2nd International Workshop (AREdu 2019), Kryvyi Rih, Ukraine, March 22, 2019 (No. 2547, pp. 262-273). CEUR Workshop Proceedings.

Keukeleire, S., and Delreux, T. (2022). The foreign policy of the European Union. Bloomsbury Publishing.

Klimova, B., Pikhart, M. and Kacetl, J., (2023). Ethical issues of the use of AI-driven mobile apps for education. Frontiers in Public Health, 10, p.1118116.

Kragh, A.R., Andelius, L., Gregers, M.T., Kjølbye, J.S., Jørgensen, A.J., Christensen, A.K., Zinckernagel, L., Torp-Pedersen, C., Folke, F. and Hansen, C.M., (2021). Immediate psychological impact on citizen responders dispatched through a mobile application to out-of-hospital cardiac arrests. Resuscitation plus, 7, p.100155.

Lee, J. H., and Woo, J. (2020). Green new deal policy of South Korea: Policy innovation for a sustainability transition. Sustainability, 12(23), 10191.

Ma, H., Lv, K., Zeng, S., Lin, H., and Shi, J. J. (2022). Climbing the pyramid of megaproject social responsibility: Impacts of external stakeholders and project complexity. Journal of Construction Engineering and Management, 148(11), 04022116.

Oh, M., and Choi, S. (2020). The competence of project team members and success factors with open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 6(3), 51.

Sanabria, F. (2020). Purpose, journey thinking, and connectivity people to people in global companies. Three Pillars of Organization and Leadership in Disruptive Times: Navigating Your Company Successfully Through the 21st Century Business World, 53-67.

Smith, R. D. (2020). Strategic planning for public relations. Routledge.

 Tay, S.W., Teh, P.S. and Payne, S.J., (2021). Reasoning about privacy in mobile application install decisions: Risk perception and framing. International Journal of Human-Computer Studies, 145, p.102517.

Weichbroth, Paweł, and Łukasz Łysik. “Mobile Security: Threats and Best Practices.” Mobile Information Systems, vol. (2020), pp. 1–15, https://doi.org/10.1155/2020/8828078 (Accessed 21 September 2024).

Explore Recent Blogs