Critical Self Reflection on Work Future

In this unit, I learned about the current changes in the creative industries and the required skill and characteristics for the creative workers. The focus of the curriculum was flexibility, problem solving, and management of people within the scope of uniqueness and innovative abilities. Seminars on the courses in digital transformation and creative management showcased the role of innovation in the management of different industry issues.

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The first concept I was able to identify was a call for interdisciplinary since interdisciplinary is often acknowledged as a wonder zone. In projects and case studies, I learned that the combination of different approaches results in a better strategy; one that can be applied in the market. This is in line with the signaled direction in the industry of integrating creative skills and business sense for skills of change. The second relevant finding was the capability of identifying digital tools and their potential applications. Despite having general knowledge about Information Technology, this unit has amplified the need of mastering basic knowledge, and such software related to creative processes.

McKinsey’s Findings on the Future of Work and Their Relevance to Creative Industries

In the article, ‘Defining the skills citizens will need in the future world of work’, McKinsey (Dondi et al., 2021) outlined a way of classifying the attributes that are essentially needed in the changing new normal landscape of workplace. McKinsey identifies 56 foundational skills, or DELTAs (Distinct Elements of Talent), which fall into four broad categories: cognition self-leadership interpersonal, and digital. They have emerged as core competencies of value in the current world where issues such as automation, artificial intelligence and globalization are making and will continue to make rounds on job platforms (Taylor and Collins, 2021:316).

Key findings from McKinsey’s research include the rising demand for:

  1. Technological Skills: Technology literacy has become a critical factor in competitiveness irrespective of the business sector involved. For creative employees, this means understanding programs like Adobe Creative Suite, marketing and design software, and design applications with an incorporated artificial intelligence.
  2. Social and Emotional Skills: The increased levels of integration mean that various personality proclivities such as emulating, mediating, and facilitating mean a lot within industries. Some of these interpersonal skills are crucial more so in creative fields where there is a lot of interaction with clients.
  3. Adaptability and Resilience: The last lessons learned key competency is coping with uncertainty and constant learning. Creatives are highly vulnerable to trends and technological progress; therefore, creative industry specialists are expected to keep pace.

Creative industries provide examples of the mentioned skills falling under the above categories. It is expected from the designers, marketers, and managers to create something new and be able also to implement those ideas with the help of different digital technologies supporting the creative process of a team members/employees. For instance, while the sector becomes one that employs AI and data management and analytics, the professional must combine analysis with creativity.

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Developing Skills and Strengths to Optimize Professional Opportunities

Personal Strengths in the Context of the Future of Work

Based on the experience of working with McKinsey’s DELTAs and the materials from this unit, I identified several strengths that meet the requirement of the future working environment: Communication, negotiation, and leadership skills as well as many others have been developed through professional experience. In the process of becoming a care assistant and being a member of Tesco, I manifested flexibility and empathy those classifications are aimed at—that helps to remain strong and cooperate. Also my organizing ability and time management skills have been enhanced through my involvement in both academic and working commitments. These strengths place me in a vacuum to be parade in organizations that demand multidimensional, strategic minded and proactive personality (Wolters and Brady, 2021:1320).

Areas for Improvement

However, knowing my strengths I recognized the lack of digital proficiency as my weakness. While I possess some of the fundamental understanding of IT including Microsoft Office, the creative industries expects higher level of competence in design applications, media marketing tools, and project management systems. It is a strategic priority to fill this gap by providing relevant training that would require certification. In addition, while I have developed leadership in the operation level positions, it will be challenging to move to the strategic management in the creative industry and this will demand for higher order skills in critical thinking and decision making (Seibert, 2021:86). One must develop such skills in a case – study and simulation exercises to gain the actual experience while studying.

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Expectations to Career Aspirations and Possible Careers

Short-Term Goals

For the coming one-two years, I am targeting, therefore, to ensure that I gain more mastery in the use of online platforms, social media tools and other tools that will enhance my creations. I hope to embark on certifications in Adobe Creative Suite and other Internet marketing tools such as Google Analytics. I will also be able to attend workshops and varieties of networking events hence be aware of current development and trends in the industry.

Long-Term Vision

I want to find a career where one can have a good management position and still be creative, I would like to work in a creative field. To do this, I plan on focusing on creative strategy or digital branding positions, both of which demand both strategic and creative reasoning. With this ambition, key messages of leadership and flexibility at McKinsey and the focus on developing DELTAs correspond perfectly.

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Leveraging DELTAs for Career Progression

The DELTAs provide a roadmap for my professional development:

  1. Cognitive Skills: Prospective increases in the elaboration of analytical thinking and decision-making will help to organize and manage various large-scale projects.
  2. Interpersonal Skills: Developing the skills in managing and uniting different groups of people will help to improve the results in creative positions.
  3. Self-Leadership: Developing strong resiliency and working on possessing the ability to make a growth mindset as a result of these challenges depicted in the industry, can effectively be managed satisfactorily.
  4. Digital Skills: Proficiency in design and analytics tools will improve my ability to make useful and valuable inputs to digital projects.

2. LinkedIn Profile with Annotate Evaluation

I have managed to create My personal branding on this site in a way that supports my career goals on Linked—In. The use of the profile photo and adding the ‘Open to Work’ badge to my profile, lets any potential employer see that I am interested in finding a job and the headline of ‘Care Assistant’– Open to Opportunities!’ shows my professional interests clearly. About this approach It reflects on my versatility thus the interest in achieving a balance between the status of caregiving at the moment and my ultimate passions in the business fields.

On the page About, I describe briefly my academic and professional background and mention my interest to combine creativity with planning. To the same, I have focused on stressing on my versatility, leadership skills, and the particular technical competence on the tools such as Adobe Creative Suite as well as Google Analytics. In the part dedicated to languages, I also highlight my English, Hindi as well as Punjabi therefore, the comprehensiveness of the application is also good in the case of caring about patients and customer targeting. This section brings out both my academic qualifications, work experience and my goals in this broad view thus showcasing the best of me.

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In the Experience part I detailed my professional positions stating with my current position at Bankhouse Residential Care, working as a Care Assistant. I have explained how I deploy care to patients by demonstrating effective, safe, efficient and patient-centered quality care complaint skills such as care coordination, critical analysis, and focus on details subtly. My past position as domiciliary care worker relates to this in terms of the evidence of my capacity to work self-sufficiently, alongside subsidiary documentation of the client-oriented support I offered to these users. They show not only my care giving specialization, but also transferable skills like; communication and time management that would come in handy in business.

There are my educational accomplish, which are passed diploma in computerized office management and currently doing Business Management at University for the creative industries. This shows more my need for developing myself and learning, how I am actively preparing myself for a future job in the creative field.

I hold several LinkedIn certifications in team coaching and development valid up to January 2025. These credentials have captured my ability in coaching, learning and development as well as strategic management of the employee. I have also learnt the to develop growth mindset, flexibility and powerful workplace personality. I hold skills starting from coaching employees to strategic thinking, skills that would enable me to foster the teams potential.

Last but not the least, I have included proficiency in care giving tasks and personal attributes which are: problem solving techniques, communication and leadership skills that are also useful in marketing. For this reason, I have made my profile friendly to get a hint that I am willing to work with almost everyone and anyone at all. Finally, I have noticed that my LinkedIn profile has embraced my diverse role and is useful for shifting into creative marketing using experiences I have in the current position.

3. Speculative application for a professional placement

Dear Hiring Team at Arthur London,

I am writing to apply for a position in your creative and innovative marketing house. Being a student of Business School for the Creative Industries I have a great passion for making meaningful and engaging communication for people. In such capacity, Arthur London MD commitment to cause related campaign, diversity and creativity entails a synergy of my academic pursuit and professional ambition.

You believe that the best strategy needs to be paired with the right creative idea is so profound to me. While studying, I have participated in works that involved both the planning part and creativity in writing. For instance, in a campaign project that I conducted recently, I proposed the right social media communications plan for a company selling sustainable fashion clothing, which in a one month’s time saw its engagement rate rise by 40 percent. While I think this balance of strategy and creativity would enable me to make a worthwhile contribution to Arthur London’s projects in the area of cause-related and financial initiatives.

Of late, I have developed appropriate skills through various experiences. Working as a care assistant, I really value empathy and flexibility as for now, working at Tesco I was able to enhance my multi-tasking skills and time management. Thus, these experiences have only strengthened my desire in learning about the audience needs – something I regard as hugely important for marketing roles.

I am particularly excited by Arthur London’s role that was characterized by diversity and cooperation. I get the most carried away in teams that members will be introducing multiple ideas that they will draw from to come up with the end product. My multicultural team experience and my fluency in English, Hindi and Punjabi will in my opinion, prepare me to function in various markets.

To support my candidacy, I’m also enhancing my technological competencies such as Adobe Creative Suite, Google Analytics among other professional qualifications. Together with time and organization skills, I believe that I can successfully apply all of the above mentioned, in order to assist Arthur London’s creativity.

I believe it would be of great benefit to be able to learn from professional and expertise like yours while at the same time being able to participate in the production of success of campaigns that matters in the society. Among all such issues, I am interested in contributing to the following topics: strategic campaign planning, audience study, and content development.

Please see my CV here below. Furthermore, you can see parts of the actual and creative writing on my LinkedIn Page. I would look forward to sharing with you how I fit the bill in terms of your requirement.

Compliments of the day, I am writing in my application to apply for the position. I would like to look forward to contributing towards Arthur London kind of work.

References

Dondi, M., Klier, J., Panier, F., and Schubert, J. (2021) ‘Defining the skills citizens will need in the future world of work’ McKinsey & Company. Available [online] at: https://www.mckinsey.com/industries/public-sector/our-insights/defining-the-skills-citizens-will-need-in-the-future-world-of-work#/ 

Seibert, S.A. (2021) ‘Problem-based learning: A strategy to foster generation Z’s critical thinking and perseverance’ Teaching and Learning in Nursing, 16(1), pp.85-88.

Taylor, J. and Collins, D. (2021) ‘Getting in the way: Investigating barriers to optimizing talent development experience’ Journal of Expertise, 4(3), pp.315-332. https://www.researchgate.net/profile/Jamie-Taylor-13/publication/355094702_Getting_in_the_Way_Investigating_Barriers_to_Optimizing_Talent_Development_Experience/links/61fad0e74393577abe088068/Getting-in-the-Way-Investigating-Barriers-to-Optimizing-Talent-Development-Experience.pdf 

Wolters, C.A. and Brady, A.C. (2021) ‘College students’ time management: A self-regulated learning perspective’ Educational Psychology Review, 33(4), pp.1319-1351. 

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