Introduction
Through the inclusion of strategic project approaches the EU or European Union has targeted to enhance their global influence and viability in different regions while also focusing on the public preferences and increasing the approaches related to overall sustainable development (EEAS, 2024). The development of this project proposal will focus on the response of the (OJ S 40/2024) to the opportunity of EU Funding and Tender while aiming to increase the profile of the EU within the Republic of Korea. Through the inclusion of appropriate engagement strategies related to people-to-people and also by developing partnerships with future benefits through this project proposal, the EU’s positive perceptions will be identified. The overall proposal will also focus on the development of a better alignment with the commitment of the EU and the SDG goals of the UN while maintaining the public diplomacy framework along with managing all the perfectly aligned priorities.
Project Overview
Aim and Objective
The main aim of this project is to increase the overall understanding of the EU among all the audiences of South Korea while organising several events with high impact through appropriate partnerships and a well-structured people-to-people approach to communication. While focusing on the aim of this project several objectives have also been identified those are:
- To increase the visibility and perception of the EU among the citizens of South Korea while incorporating strategic engagement and communication approaches.
- To develop a better partnership with the institutions of South Korea on a long-term basis while focusing on the involvement of 3 UN SDGs so that better promotion of collaborative and sustainable approaches can be done.
Project Rationale
The rationale for this project involves increasing the focus on the overall presence of the EU or European Union in the RoK or the Republic of Korea while maintaining all the global priorities. Through the development of this project, a better sustainable approach in both the cultural and education fields can be developed while also maintaining international relationships. Also, all three selected SDGs will further help in developing appropriate plans for the management of sustainable approaches in urban areas along with the maintenance of innovative education and resource management.
Justification and Expected Outcomes
By focusing on the rationale and objectives of this project the expected outcome involves an improvement in the perceptions of the public about the EU while also targeting to decrease all the global issues. Another expected outcome involves the enhancement of awareness about the initiatives and policies of the EU among all the citizens of South Korea (EEAS, 2024). The development of this project will also help in creating a better platform for further analysis of all the cultural and economic engagement approaches between RoK and the EU by maintaining the role of the EU as a leader.
Stakeholder Analysis and Communications
Proposed Consortium of Partner Institutions
There is a requirement for an appropriate analysis of all the stakeholders while focusing on the seriousness of this project and there is also a requirement to incorporate appropriate communication and engagement strategies so that collaborative approaches can be maintained by the EU. The development of this project involves a proper consortium or associations that need to focus on three main international institution partners to increase the management of networks, resources, and expertise (Costa et al., 2017). The consortium for this project will involve:
Seoul National University (SNU)
SNU will offer to be the educational partner for the development of this project as it is known as one of the top universities in South Korea and it has also access to many scholarly networks along with brilliant students and leaders (Seoul National University, 2024). The involvement of SNU will help in increasing the overall research while focusing on the inclusion of effective cultural and education programmes so that it can develop an alignment with the SDGs of the UN in this project.
European Cultural Foundation (ECF)
The presence of ECF will help in providing the required support toward the maintenance of public engagement by doing appropriate exhibitions and events along with several campaigns in the media platforms. The experience of ECF in promoting the cultural exchange approaches can help in understanding the values of other unions (European Cultural Foundation, 2023). The values of the EU in South Korea can also be justified through the involvement of this consortium ECF.
Korea-EU Research Centre (KERC)
KERC mainly focuses on innovation and research approaches while planning to develop better sustainable projects (KERC, 2024). The presence of this center can help in focusing on the priorities of the EU while identifying all the different areas of collaboration and targeting to maintain the selected UN SDGs.
Stakeholder Identification
Several stakeholders are related to this project and among them; the primary stakeholders are the EU or European Union delegation to South Korea as they are the main funder and also help in influencing the overall project while focusing on the specific priorities. The presence of the EU is important for the management of the goals of the project in South Korea (Christiansen and Kim, 2023). Furthermore, the next stakeholder is the Government of South Korea involving the Ministry of Sports, Culture, and Tourism. The government of South Korea is responsible for passing every permission while supporting the initiatives of any project.
Figure 1: Stakeholder Matrix for the Project
(Source: Self-created)
Through the use of the above stakeholder matrix, it has also been identified that some other stakeholders are NPOs or Non-Profit Organisations, local media influencers, and education institutions. The NPOs in South Korea mainly help in the management of sustainable approaches while focusing on the maintenance of cultural change areas in locally available communities (Jang, 2017). The presence of all the local media and influencers along with the educational institutions helps in education and also influences the people in the community while changing the overall perceptions.
Communication Channels and Strategies
The involvement of effective communication approaches can help in focusing on the management of the success level in the projects while maintaining engagement strategies among the stakeholders and creating an alignment among the goals and information of the selected projects (Bahadorestani et al., 2020). For the success of this project, the involvement of digital communication channels like Slack and Microsoft Teams can help in maintaining collaborations and sharing information. Another important communication and project management approach or tool has been identified to be Trello, Asana which is capable of tracking down the deadlines and progress of all the tasks (Yeoh, 2023). Furthermore, all the external stakeholders like the EU delegation and the government of South Korea along with all the agencies of funds need to be provided updates through appropriate reporting facilities of communication. Lastly, through implementing sustainable campaigns while maintaining the selected three SDGs SDG 12, 11, and 4 a proper communication approach can be maintained.
Top UK Assignment Cities
Project Budget, Timeline, Quality Standards and Control
Project Measurement and Outcomes
Through increasing the understanding and knowledge of the EU among the citizens of South Korea some of the specific areas need to be prioritise such as education, sustainability, and culture. The measurement of the outcome of these priorities can be done through the use of public surveys which can further help in the creation of better awareness plans (Bahadorestani et al., 2020). On the other hand, through the development of partnerships within the institutions of South Korea and the EU, effective management of all the cultural and educational organisations can be done. This can be measured by analysing the number of overall agreements of partnerships that have been signed within the institutions. The selected SDGs for this project are SDG 11 which focuses on sustainable communities and cities, SDG 4 which focuses on the provision of quality education, and lastly, SDG 12 which involves responsible production and consumption approaches (SDG, 2024). The progress of these goals can be identified through the inclusion of several KPIs or key performance indicators so that the alignment between the goals of the project and the KPIs can be identified.
Project Budget
| Budget Category | Allocated Budget (EUR) |
| Printed Material and Related Products | 200000 |
| Hotel, Retail Trade Services, Restaurants | 500000 |
| Research and Development Services | 600000 |
| Training Services | 450000 |
| Miscellaneous Services | 350000 |
| Higher Education Services | 400000 |
| Social Media and Other Digital Tools | 500000 |
| Total | 3,000,000,00 |
Table 1: Project Budget Allocation
(Source: Self-created)
Get Assignment Help for Top Subjects
Justification: The total budget of the project has been identified to be about EUR 3,000,000,00 while focusing on all the required categories of the project that need to be considered. A huge amount of about EUR 600,000 has been allocated for the services of research and development in this project. This service can help in developing appropriate strategies for focusing on the effectiveness of all the critical decision-making aspects (Malec et al., 2020). The budget of EUR 500,000 which has been allocated for the services of retail trade, hotels, and restaurants can help in hosting different events for the associate persons in the project along with the development of various partnerships (Bahadorestani et al., 2020). The investment in digital and social media tools can help increase the market presence in different online platforms (Dwivedi et al., 2020). Through investing in all the selected areas for the project engagement among the audiences of South Korea and the EU can get increased.
Project Timeline
| Tasks and Time | Months 1-3 | Months 4-8 | Months 9-36 | Months 37-42 | Months 43-48 |
| Initial Planning | |||||
| Stakeholder Engagement and Research | |||||
| Implementation of Events and Campaigns | |||||
| Monitoring, Evaluation, and Adjustments | |||||
| Project Wrap-Up and Reporting |
Table 2: Project Timeline
(Source: Self-created)
Quality Control and Standards
Some of the important measurements that need to be included for the management of quality standards and control firstly involve the presence of regular reporting and monitoring practices. The stakeholders will be provided with progress reports quarterly while focusing on the visibility approaches of the EU and this can help in monitoring the outcomes of the selected UN SDGs as well. There is a requirement to meet the ‘bi-monthly’ status which helps in the analysis of any kind of challenges related to the development of the project (Kamble, 2019). For focusing on the quality management standards there is also a requirement of maintaining a risk register which will help in understanding the budget divisions while also developing plans for the management of the risks. Lastly, by focusing on the inclusion of a quality evaluation team all the reviews about the project will be identified for making long-term progress.
Risk Analysis
| Risk | Impact | Likelihood | Recommendation |
| Stakeholder Engagement Risks | High | Medium | Establish early stakeholder mapping and relationship-building activities. Create contingency plans for alternative partners. |
| Cultural and Communication Barriers | Medium | High | Employ bilingual staff, conduct cultural training, and translate project materials into both English and Korean. |
| Budget Overruns | High | Medium | Implement budget monitoring with quarterly reports and reserve a 10% contingency fund for unforeseen costs. |
| Political and Regulatory Risks | High | Low | Maintain regular consultations with legal experts and local authorities. Adapt project activities based on political assessments. |
| Technological Risks | Medium | Medium | Hire cybersecurity experts, ensure digital platforms are secure, and use backup systems to mitigate technological failures. |
Table 3: Project Risk Analysis
(Source: Self-created)
Top UK Assignment Samples
Justification: Through the above table, several risks of the projects have been identified which are capable of affecting the overall impact and strategies of this project. The first identified risk which is the risks related to stakeholder engagement involves the stakeholders like all the influencers, the institutions of South Korea, and local government organisations. As the impact of this risk has been identified to be at a ‘high’ level so there is a requirement to develop strong relationships among the stakeholders through different activities within the first 3 months. As stated by Haddaway et al. (2017), the involvement of an open communication approach including the use of different communication channels like workshops, meetings, and emails can help in increasing the engagement status among all the stakeholders.
The other risks related to the challenges of communication and cultural aspects mainly occur because of the cultural differences among EU and South Korean representatives and it can often lead to misunderstandings which can cause the failure of the projects. By judging the likelihood of the risk there is a requirement to involve local firms in consultations as that strategy can decrease the challenges related to the approaches of communication (Morrison-Smith and Ruiz, 2020). While targeting to maintain the selected 3 UN SDGs several challenges related to the budget issues can be developed along with the risks related to the maintenance of political aspects in the EU and South Korea. According Haddaway et al. (2017), both the risks might have a high to medium risk to the project there is a requirement to analyse the financial reports regularly while also following the guidelines of both the governments.
Lastly, the risk that has been identified is the issue of technologies while using different digital tools and campaigns on the platform social media. This can increase the chances of technical failures like cyber-attacks because of the presence of decreased levels of digitally used infrastructures (Yeoh, 2023). As in different areas of South Korea digital infrastructure has been identified to be not well-structures so in those areas the impact of this risk has been identified to be in a medium range. As for the mitigation strategy the project will include experts in the field of cybersecurity while focusing on the management of all the digitally available systems so that further challenges related to this issue can be mitigated. By focusing on the risk management plans the project will try to overcome all the challenges in the completion time of the project.
Conclusions and Recommendations
Conclusion
Overall, the development of this project will focus on the selected aim and objective related to the enhancement of the visibility of the EU among the citizens of South Korea while increasing the collaboration approaches by sustainable and cultural development. Through the inclusion of the selected three UN SDGs, this project will also focus on the development of a better alignment with the identified priorities. An appropriate timeline of about 48 months has been developed with a budget plan of about EUR 3,000,000 which will help in the overall management of the project. Several risks have also been identified which can create several challenges while targeting to fulfil all the identified objectives of the project.
Recommendation
To focus on the success of the project a proper recommendation plan can be identified starting with strengthening the stakeholder engagement approaches. There is a requirement to focus on developing regular meetings and workshops so that cultural approaches can be provided to increase the relationship (Bendermacher et al., 2017). Another recommendation for this project involves enhancing the communication strategies which can help in decreasing the employment of local consultants. The use of different communication materials needs to be translated into the language of Korea while targeting the audiences there Haddaway et al. (2017). Also, it is recommended to involve regular cultural training programmes for the enhancement of the collaboration approaches in both the EU and South Korea. Lastly, according to Morrison-Smith and Ruiz (2020), it is recommended to constantly review the financial strategies of the project so that the overrun of the budget can be decreased by also incorporating appropriate cost-saving measurements.
Reference List
Bahadorestani, A., Naderpajouh, N. and Sadiq, R. (2020) ‘Planning for sustainable stakeholder engagement based on the assessment of conflicting interests in projects’, Journal of Cleaner Production, 242, p.118402.
Bendermacher, G.W.G., oudeEgbrink, M.G., Wolfhagen, I.H.A.P. and Dolmans, D.H. (2017) ‘Unravelling quality culture in higher education: a realist review’, Higher education, 73, pp.39-60.
Christiansen, T. and Kim, B. (2023) ‘EU-Korea trade relations in the context of global disruption: political and legal perspectives’, Asia Europe Journal, 21(4), pp.527-544.
Costa, E., Lucas Soares, A. and Pinho de Sousa, J. (2017). ‘Institutional networks for supporting the internationalisation of SMEs: the case of industrial business associations’, Journal of Business & Industrial Marketing, 32(8), pp.1182-1202.
Dwivedi, Y.K., Ismagilova, E., Hughes, D.L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A.S. and Kumar, V. (2020) ‘Setting the future of digital and social media marketing research: Perspectives and research propositions’, International journal of information management, 59, p.102168.
EEAS (2024). EU public diplomacy action in South Korea.https://www.eeas.europa.eu/node/14145_en#:~:text=The%20European%20Union%2C%20represented%20by,Republic%20of%20Korea%20(ROK)%2C.
European Cultural Foundation (2023). Strategy.https://culturalfoundation.eu/about/strategy/.
Haddaway, N.R., Kohl, C., Rebelo da Silva, N., Schiemann, J., Spök, A., Stewart, R., Sweet, J.B. and Wilhelm, R. (2017) ‘A framework for stakeholder engagement during systematic reviews and maps in environmental management’, Environmental evidence, 6, pp.1-14.
Jang, J. (2017) ‘The development of social economy in South Korea: Focusing on the role of the state and civil society’, VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 28, pp.2592-2613.
Kamble, V. (2019) ‘International Journal of Advance ISSN–2347-7075 and Applied Research (IJAAR) Impact Factor–6.457 Peer Reviewed Bi-Monthly Vol. 6 No. 6 July–Aug 2019’.
KERC (2024). Korea-EU Research Centre.https://k-erc.eu/.
Malec, M., Stańczak, L. and Ricketts, B. (2020) ‘Integrated commercialization model of research and development project results’, Management systems in production engineering, 28(4), pp.228-239.
Morrison-Smith, S. and Ruiz, J. (2020) ‘Challenges and barriers in virtual teams: a literature review’, SN Applied Sciences, 2(6), pp.1-33.
SDG (2024). THE 17 GOALS | Sustainable Development.https://sdgs.un.org/goals.
Seoul National University (2024).https://en.snu.ac.kr/.
Yeoh, S.Y. (2023)Employee onsite task assignment management and tracking app (Doctoral dissertation, UTAR).